With the holiday season quickly approaching, it may seem like the only productive thing you will want to do is curl up on the sofa and watch movies, drink hot cocoa, or hang with the kids while they’re on break. While all of these things are important and things you should definitely do–don’t forget that there are some opportunities for your business and ways to stay on top even with everybody seemingly slowing down.
Many companies participate in giving campaigns and donation causes and there’s no reason why you shouldn’t be on board. It’s a chance to show people what your business cares about, that you care at all. It prompts others to give as well and works as a great incentive this time of year to offer specials or promotions with an accompanying donation. Find a cause that you and your business connect with and share in the season for giving.
Be even more attentive to time and workload
This time of year tends to get very busy for customers and business owners–with holiday parties, family gatherings and time to shop for presents, you’ve got even less time than you normally might during the rest of the year. Make sure to account for the shifts in a schedule and don’t overload yourself or any of your employees.
Take time to reflect
As 2016 wraps up, many take the time to reflect on their personal lives, but don’t forget to take a look at your business as well. Share and celebrate your highlights and learn and grow from any low points–there’s a great deal to learn when you reflect back on decisions made, work produced and challenges faced. While many retail stores tend to do inventory checks once a year–do an inventory check on your processes, your finances or some of your marketing strategies. An assessment can get you motivated and refreshed to take on a new direction and outlook for 2017.
Avoid the stress that can sometimes accompany the holiday season and make a conscious decision to enjoy yourself. Be present in the moments that are meant to be celebratory–and stop checking email during that family dinner or quit browsing social media and reading articles when you should be looking at Christmas lights. Whatever you celebrate and however you do it, be all there. Distractions takes the joy out of not only your experience but for those around you. Let yourself have some fun and relax. You deserve it.