Workspace choices can influence your innovative output – so be sure to choose wisely. Shared office spaces are becoming largely popular for small companies and freelancers to ignite creativity and spark innovation.

Major companies and freelancers alike are constantly searching for ways to increase productivity – achieving more with less effort might be the holy grail of modern business. If you want to dial in efficiency,  think about where you’re sitting before you open your computer. Where you do your work could be positively – or negatively – affecting your overall productivity.

The Coffee House Effect

Back in the 1600s, beer was the drink of choice. Water was considered unsafe, and coffee hadn’t yet been introduced in Europe. Essentially, everyone spent their days a bit tipsy. It wasn’t until the mid-17th century when ships began arriving from the colonies with coffee & tea that the population traded in their watered-down-beer and began drinking stimulants all day. Naturally, there was an upshot of productivity, and the “Age of Enlightenment” was born.

Along with coffee beans came the birth of the Coffee House, a radical social construct where people of all walks of life could freely intermingle and exchange ideas. For the first time, people of different classes and professions interacted on a social basis, paving the way for new creations, inventions and thought patterns that would change entire societies.

While life has changed dramatically since the Age of Enlightenment, one thing remains true –  human interaction is still a driving force for innovation. This is especially true when you’re interacting with people who are different than yourself. Studies have shown that diverse teams are more creative than monocultural ones, as innovation is birthed when a myriad of perspectives meet.

How this has effected the current movement of shared office spaces

These days, instead of meeting in actual cafés, workers are increasingly heading to coworking spaces, where a shared working environment is helping creativity flourish.

Coworking spaces are the new hotbed for intellectual activity. Previously, businesses were insular, separated from each other in individual offices. When coworking spaces opened up, businesses and freelancers joined in to save money – and quickly found themselves mingling with other individuals from drastically different industries.

This intermingling has created a similar effect to what happened during the advent of coffee houses – ideas are being shared between people from different backgrounds, sparking the same type of creative thinking as our forefathers found in the 17th century.

It works because we all view the world differently. A Python programmer sees a problem in a different light than an illustrator or freelance journalist, and when one shares their unique perspective and thought process, it helps the others to approach their old problems in a new way.

Social work environments are great for enhancing creativity and overcoming obstacles – at the end of the day, we need human exchange to innovate. In the modern work world, it’s important that companies acknowledge the necessity of employees to work in shared environments if they want to improve output levels, and stop relegating teams to closed off offices.

Want to know more about office centric coworking spaces, or see if they might be right for your creative team? Get in touch with us today .