It’s the perfect time of year to start thinking of ways to say thank you to past and present clients–even contacts that may seem to have gone cold. It is obviously a nice thing to do this time of year since many are motivated to get involved, give back or provide some extra encouragement to those in need. However, there are some added benefits as an entrepreneur and business owner.
Sending thank you’s helps build relationships beyond client and service provider, beyond business.
When you send a personal note, you create an emotional connection with that person. It says that you care about them and their lives and see them as more than just a client. When people feel valued or seen, they are more likely to appreciate your services and your brand. They are more likely to tell someone about you or recommend you to a friend or family member.
Remind your contacts who you are and what you do.
When you consistently create interactions, you keep your business top of mind for others who may not have considered you in the past. When you initially connected, it may not have been the right time or circumstances, but who knows what has changed since you were last in contact. You give people time to think but you also don’t let them forget you.
These are the small things that make up your brand.
You may not always think about it, but the smallest things can help define who you are as a business and a brand. Being thoughtful and considerate of your customers resonates with them and they will likely remain loyal because of the positive relationships you build with them. These are the pieces that make up great brands. Take the opportunity to act and do something special or memorable because it will help you stand out from the crowd. It may become the reason someone chooses you over a competitor, simply due to how you made them feel.
At OffiCentric, we appreciate all of you and are grateful that you choose to run your business, work, and spend your time with us. We value your business and work hard to ensure that you can be successful with the right space, right tools and right resources at your fingertips. We hope you have a wonderful Thanksgiving and enjoy some quality time with your families and loved ones.