Coworking continues to be a popular way for people in the US and across the world to work. In fact, Deskmag estimates that about 1 million people will use a coworking space in 2017. That’s close to the entire population of San Diego, CA!
When we look deeper into these users, we see a few groups stand out. Small businesses, freelancers, and remote corporate employees are most likely to use coworking spaces. We’ll cover why each of these groups invests their time and energy into this new way of working.
By the end of this post, you’ll know why coworking is popular with these 3 groups. Let’s get into the details!
Small Businesses (47%)
In the US, nearly 9 out of 10 companies are small businesses with less than 20 workers. It’s no surprise, then, that small business has such a strong presence in coworking spaces. With nearly 1 out of 2 users, small businesses look to this method of working to cut costs and upgrade technology.
Companies such as Officentric cover overhead costs. Workers don’t have to worry about paying for broken lights or office equipment. In addition, small businesses avoid signing up for an expensive, long-term building lease. Instead, they rent an office or suite for as long as they see fit. Coworking also provides a low-cost technology infrastructure that is secure and scales as small businesses add team members.
Gone are the days when programmers and freelance designers made up the majority of such workers. But, there are still ways that freelancers gain from coworking.
Collaboration is the first benefit. By bringing together workers who are experts in a variety of fields, it is quicker and easier to collaborate. Second, freelancers can raise awareness of their brand. For example, Officentric promotes their clients online and in the local community. Last, this working style helps freelancers network. Networking events, workshops, and parties help freelancers find the right contacts to lead them to new clients.
Remote Corporate Employees (12%)
The fastest growing group of users work remotely for large companies. This group is significant because it shows how enterprises are actively putting their money and faith into coworking. Some industry experts even believe that these remote workers will triple in size to 35% of coworking users in the next five years.
Flexibility and productivity are the main reasons that large corporations keep money flowing into coworking spaces. Corporate employees are no longer tied to their office 5 days a week. Instead, they can work remotely. They can work casually in a shared office or chose a private office or meeting room for more intensive work. In both cases, remote corporate employees have proven to be productive and satisfied.
How to Join These Communities
Whether you are employed by a large company, small business, or yourself, coworking provides a work environment where you can succeed. The next step is to find your fit among the different options.
Find out if a private desk, office, or suite is the ideal choice for your work.
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