Thanks to advances in technology, today’s world is getting smaller. While face-to-face contact is still important, virtual communication and social tools have minimized the need to travel, allowing many businesses to run more efficiently. Let’s look at the ways that these tools are coming in handy in the workplace environment – and further increasing the popularity for virtual office spaces.

To begin, let’s take a look at the social tools that are available to us. Social tools include any form of electronic communication that allow users to create online communities to share information, ideas, messages and other content.

These tools help us in so many ways, giving us quick and easy ways to communicate, share files and find out information. Platforms like LinkedIn and Facebook can be used to connect with clients and suppliers or keep in touch with co-workers. Sites like Instagram, Facebook, Twitter and Google can be used for marketing purposes providing valuable analytics that allow businesses to determine which methods are working effectively.

As the world becomes more connected through technology, the need to commute is also reduced. Meetings can be held virtually through Skype and other sites that work in a similar capacity. Because of this, time and cost spent in travel is eliminated and many telecommuting opportunities are opening up, allowing businesses to find an experienced staff, no matter where they are located.

Along with this concept of telecommuting comes the creation of a virtual office and a satellite office. A virtual office is defined as the operational domain of any business or organization whose workforce includes a significant number of workers who use technology to perform their work at home. A satellite office is one that is part of a larger organization that is some distance away from the main office but works to control it through technology. Virtual and satellite offices both work to minimize commuting, making for increased progress and efficiency.

Social tools can also work to boost brand identity and awareness. They provide a forum for businesses to communicate with people that support their brand, learning their interests and showcasing brand identity. Sharing your content and answering questions your customers may have will serve to build trusting relationship within your business’ community.

Though some business owners may feel that giving their workers access to social media will make it tempting for them to browse sites for personal use, studies have shown that employees that are given a few minutes a day for social media breaks actually have a more positive attitude towards work. This, in turn boosts morale, making for a more productive atmosphere in the office.

Social tools play a huge role in the workplace, bringing the business world closer together. As a result, offices are running more efficiently, and costs are kept to a minimum. It will be interesting to see how much more productive technology can make us as we move into the future.

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